October 5, 2022 – BeLocal Georgetown has officially opened an office on the Downtown Georgetown Square!
“When I first moved to Georgetown from Austin, I was captivated by the Square. I would walk around, look at the signs, and dream of having my own office on the Square one day,” Laura Capes Terry, Owner of BeLocal Georgetown, told Hello Georgetown. “I am so excited to be “downtown” and experience all that downtown Georgetown has to offer — with a quick walk to great coffee shops, restaurants, bars, boutiques, museums, shows, live music, and festivals! I’m also excited to meet new people and make new friends.”
The new office is located at 110 E 7th St #301 on the 3rd floor of the Old Masonic Lodge building.
“I think what I’m most excited about is to introduce others to this beautiful building and share an epic part of Georgetown’s history with them,” Terry said. “I still pinch myself when I remembering that I am officing out of the same building that is currently on the cover of BeLocal Georgetown! This is a magical moment for me, and I am so grateful!”
The office will be open by appointment only, those interested in meeting Terry can schedule an appointment by emailing laura.terry@belocalpub.com.
Terry also owns BeLocal Cedar Park — the official newcomer guide for Cedar Park, as well as Grayson Media & Marketing — a boutique ad agency that helps local businesses connect to their ideal clients in print, online, and through social media. To learn more, visit www.lauracapesterry.com.
July 27, 2022 – BeLocal Georgetown has been officially published in Georgetown, TX!
“It feels so great to cross the finish line on this epic project,” Laura Capes Terry told Hello Georgetown. “Looking back, it was a monumental group effort! With the help of 42 local business sponsors and and 25 contributors from the Georgetown community, BeLocal Georgetown launched at 72 pages with over 75% pure content! We’re proud to say that BeLocal Georgetown is filled with 20 specially-curated articles designed to help newcomers discover what the locals love about Georgetown, Texas.”
The publication will be mailed every 30 days free-of-charge to new homeowners that purchase a home in Georgetown, TX. Locals can also access the publication online 24/7 free-of-charge at https://bit.ly/belocalgeorgetown, or by purchasing a physical copy through one of BeLocal Georgetown’s participating sponsors including Lark & Owl Booksellers, Brazos Market and Cookie Co. Georgetown.
“When Sydney Decker and I set out on this mission to create a newcomer guide for Georgetown, Texas, we promised to make the locals proud,” Terry said. “I hope as the locals get a chance to read BeLocal Georgetown cover-to-cover, they’ll see all that we did to pay forward the history, heart, and culture of Georgetown to the newcomers moving into our great city. As Sydney always says, “Georgetown is not just where you live, it’s how you live.” And as my friend Ann Kaiser says, “If you love Georgetown, it will love you back.” I hope the community of Georgetown sees our love for Georgetown in this guide.”
Follow BeLocal Georgetown on Facebook and Instagram. For more information, contact Laura Capes Terry at laura@lauracapesterry.com or by visiting www.lauracapesterry.com.
May 2, 2022 – BeLocal Georgetown is getting closer to launching!
The newcomer guide is set to launch May 20 and is in the final stages of production thanks to local sponsoring businesses including (🏆 indicates founding sponsor):
- Alcorn Insurance (🏆)
- Cleaning Time (🏆)
- Texas Physical Therapy (🏆)
- Cen-Tex Mini Golf (🏆)
- Lulu’s Pie Shoppe (🏆)
- Balancing Self (🏆)
- City Post Chophouse (🏆)
- Sweet Lemon Kitchen (🏆)
- The Little Lemon (🏆)
- Anchored (🏆)
- Huntington Learning Center (🏆)
- Sheraton Austin Georgetown Hotel & Conference Center (🏆)
- Brix & Ale (🏆)
- Amped Up Fitness Nation (🏆)
- The Law Offices of Kyle Robbins (🏆)
- JDog Junk Removal (🏆)
- Mesquite Creek Outfitters (🏆)
- The Golden Rule (🏆)
- Charles Schwab – Eric Johnson (🏆)
- Pupology (🏆)
- True Core Fitness (🏆)
- The City of Georgetown (🏆)
- Painter1
- Urban Oasis
- FACT Fitness
- Georgetown Air Conditioning and Heating
- Lark & Owl Booksellers
- RR Dentistry
- Hello Georgetown
“We are 100% funded by local businesses that want to be the first in their industry to welcome these newcomers into Georgetown,” Terry said. “We are asking the community to introduce us to the owners of Georgetown’s best businesses so these businesses have an opportunity to sponsor BeLocal Georgetown before we launch on May 20th.”
The guide will help newcomers quickly plug in to the Georgetown community, and will feature topics like the Top 10 Things to Do When You Get to Georgetown, TX, a full Dining Guide, a welcome letter from Mayor Josh Schroeder and more!
“It’s no secret that Georgetown is growing,” Terry said. “As City Manager David Morgan said, “We can’t stop the growth. We can only manage it well.” As a resident of Georgetown myself, BeLocal Georgetown is my contribution to helping our great city manage this growth well. By proactively introducing newcomers to the best resources and brands in Georgetown, we can ease their transition and help them quickly plug into our city.”
As the guide nears it’s launch, Terry is inviting the community to come learn more and discover how they can be involved.
“We are bringing BeLocal to Georgetown in partnership with Hello Georgetown. Laura Capes Terry and Sydney Decker will be hosting an Open House on Monday, May 16th, to invite the community to come in and get a sneak peek of BeLocal before we launch on Friday, May 20th. We’ll be serving cookies from Cookie Co. (located in The Rivery) and Ron Parks will be onsite to take professional headshots for anyone who needs them at a special rate of $30.”
Learn more about the event by clicking here. Learn more about BeLocal Georgetown by visiting them on Facebook or Instagram, or at www.belocalgeorgetown.com.
January 5, 2022 – A newcomer guide aimed at helping new move-ins and long-time residents alike is coming to Georgetown!
Laura Capes Terry, owner of BeLocal Georgetown, told Hello Georgetown she is looking forward to providing a guide that connects new residents with the best resources in town like Hello Georgetown, the Georgetown Chamber of Commerce, the Visitor’s Center, local businesses who can help them settle into their new home and new city with ease, and more
Hello Georgetown is teaming up with BeLocal to provide new residents and longtime residents this resource and we sat down with Laura Capes Terry to talk about this new resource for Georgetown and why she decided to bring it to the community.
What is BeLocal?
BeLocal is a national brand that creates hyperlocal newcomer guides for over 100 of America’s top cities: www.belocalpub.com.
Here in the Austin area, we currently have a BeLocal in Cedar Park, Southwest Austin, and West Austin with plans to open a BeLocal in Georgetown in 2022.
These comprehensive local resource guides are available in print and online. What makes them special is that they’re written by long-time locals to introduce newcomers to important local resources, top attractions, hidden gems, and insider tips.
BeLocal Georgetown is 100% funded by reputable local businesses that want to be the first in their industry to connect with new residents that are moving to Georgetown. Since BeLocal arrives in the new resident’s mailbox shortly after they move into their new home, our business partners get the first chance to build a life-long relationship with each family.
This is a unique window of time for our local business community as these new movers are actively seeking local products and services. Also, because BeLocal is a trusted resource guide, our business partners are seen as trusted community partners—not solicitors.
Here’s how it works:
We use the power of word-of-mouth and local recommendations to produce an essential local resource guide for new movers. Our goal is to ease the transition and cut years off the time it takes for these new residents to feel like a local.
Then, we mail a printed copy of the guide to new residents shortly after they move into their new homes. This guide is beautifully designed and filled with important resources so it typically remains on the family’s countertop or coffee table for several months.
We make our content available online 24/7 so anyone has access to this important information. If you’re traveling, you can use www.belocalpub.com to explore local favorites in over 100 cities across the United States.
The content you’ll find in BeLocal Georgetown will be especially impactful for new GTX residents because we’ve partnered with Hello Georgetown to produce the guide.
What sparked your decision to bring BeLocal to Georgetown?
As a member of the Georgetown Leadership Class of 2021-2022 (put on through the Georgetown Chamber of Commerce), our class was asked to read a very special book called “The Power of Moments” written by brothers Chip and Dan Heath.
This book fascinated me. It’s a New York Times Bestseller and explores why certain brief experiences can jolt us, elevate us, and even change us. It inspired me to learn how to create such extraordinary moments in my own life and work.
Then last month, our class had the unique pleasure of hearing Hugh Brown, CEO of St. David’s Georgetown, speak on “The Power of Moments.” Hugh showed us how we can proactively become the authors of these “defining moments” by focusing on three situations:
1. Transitions (moving from one stage to the next)
2. Milestones (achievements that can be marked)
3. Pits (negative experiences that can be reshaped)
The most impactful moment for me came at the end of Hugh’s presentation when he challenged us and said, “As leaders in Georgetown, what can we collectively do to elevate the city of Georgetown and make this an even greater place to live?”
In that moment, I felt God’s whisper…”create a newcomer guide for Georgetown”
I realized that we could work together to mark the moment when a new resident arrives in Georgetown and make their transition into our city both magical and memorable.
What do you hope Georgetown residents both new and old will gain from BeLocal?
For new residents, my hope is to use the power of our platform to mark the moment of arrival and make their transition magical, easy, and memorable. I believe that by working together, our community can:
- Proactively welcome new residents to Georgetown shortly after they move into their new home, so they feel noticed and cared about
- Quickly introduce these new residents to the most important resources they’ll need to settle in, so they can connect to others and quickly feel like a local
- Share the heart of Georgetown with these newcomers when they first arrive, so they feel warm and fuzzy feelings about this place they’ve chosen to call “home”
- Give these new residents an essential resource that they’ll rely on for months and a keepsake that they’ll treasure forever
For our long-time locals, my hope is that our mission makes you proud. I believe that by collaborating with our city’s best resources (organizations like, but not limited to, Hello Georgetown, the Georgetown Chamber of Commerce, Leadership Georgetown, the Georgetown Visitor’s Center, The City of Georgetown, and more) to produce this guide, we can:
- Collectively add tremendous value to the lives of these new residents
- Help them feel welcomed, cared about, and connected
- Give them stories and resources to help them learn about and carry on our legacy
- Pass on the history and heart of Georgetown for future generations for years to come
What are you most excited about for BeLocal in Georgetown?
Relocating is not easy. When my family and I first moved here from Austin three years ago, it was an overwhelming experience. I wished that someone had given me a resource like BeLocal when we first arrived, so we didn’t have to struggle to plug in and find essential resources.
Since I live here now, what I’m most excited about is connecting the dots for the new residents here in Georgetown.
By giving my new “neighbors” the trusted resource that I wished that I’d had delivered to my mailbox when we first moved here, I can help them quickly connect to the great resources this community already has to offer so they can quickly plug in and feel like a local.
Cover Contest
BeLocal Georgetown and Hello Georgetown would like to invite anyone who would like to participate in the front cover contest to submit a picture for consideration by emailing your photo to laura.terry@belocalpub.com.
Learn More
Hello Georgetown and BeLocal Georgetown will be hosting a joint ribbon cutting at the Georgetown Chamber of Commerce on Thursday, January 13 at 12:15 PM. We hope you can join us and can’t wait to tell you more about BeLocal Georgetown.
Laura Capes Terry, owner of Grayson Media & Marketing, is an MBA, StoryBrand Certified Marketing Guide, and Certified Partner for DigitalMarketer. Working as a marketing and media consultant, Laura helps small, local business owners attract and engage their ideal clients through traditional and digital marketing strategies. You can learn more about Laura at www.lauracapesterry.com.
Learn more by following BeLocal Georgetown on Instagram, you can visit their profile by clicking or tapping here.
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